IMG Artists – Management Lab

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14/03/2023 - 15/03/2023
28/06/2022 - 26/01/2023


As part of the Stauffer Management Lab, IMG artists managers Federico M. Benigni and Nicholas Mathias, together with students, will study the basics and fundamentals of artist management and its different functions. They will explore the different roles artist managers play in an artist’s career; they will understand how agents build and develop their roster, how they affect the performer’s career and how they see the different leadership approaches at various career stages.
They will offer the right tools needed to take their first steps into the professional world, discussing best practices for managing artists (and themselves), with an emphasis on real case studies and special guest speakers.
Through the workshop, they will analyze various potential problems and scenarios and develop techniques and skills to find solutions, simulating the experience of managing an artist. They will hypothetically take on the management tasks of an existing artist and help him or her reorganize his or her career into a comprehensive final project.

The workshop will help Stauffer’s young talents take control of their careers through direct advice from some of the industry’s most prestigious managers.

Duration: 2 days

Period: 14 – 15 march 2023


The course is open to musicians, managers, enthusiasts, Stauffer students and external auditors from Italy and abroad.

Maximum number of participants: 35

Language: English


Application deadline: 23:59 CET on January 20, 2023. Applications submitted after the deadline won’t be accepted.

Application mode: through the “Apply” section of this page. Applications sent by email or transmitted through other channels won’t be accepted.

Required documents:

  • copy of a valid identity document
  • copy of degree, if in possession (or equivalent certificate)
  • curriculum vitae
  • motivational letter (1 page, in English)
  • receipt of payment of administrative fee

Administrative fee:

A fixed administrative fee of €50.00 by bank transfer (net of any currency and commission charges) is required to finalize the application. Full details on how to proceed with payment can be found in the full application regulations (downloadable below).

The fee is non-refundable.


The course is entirely free of charge.

However, it should be noted that the students are responsible for their own costs relating to travel, accommodation and board in Cremona, as well as other personal expenses.

For any information regarding enrollment in the Academy’s study programs, please write to

Download academic regulations